There are many types of digital advertising and advertising is a great option for businesses that don’t feel they’re receiving enough attention organically.In order to simplify the many digital advertising options available to you, there are two major characteristics to consider.
Platform: Where you buy the ads and where they show up.
Payment Method: How you’re charged for your ads.
Types of Payment Methods:
There are three common different payment methods.
- CPC / Cost per click: Every time someone clicks on your ad, you are charged.
- CPM / Cost per Thousand Impressions: Every time someone sees your ad, you are charged, however the CPM rate you’re given applies to every 1,000 views of your ads.
- CPA / Cost per Acquisition: Every time a conversion action happens, you’re charged.
Digital Advertising Platforms:
The available digital advertising platforms are more nuanced and typically allow users to select their preferred payment method.
Search (AdWords, Bing Ads, etc)
Search marketing is a fast way to get your name to the top of search engines (i.e. Google, Yahoo, Bing, etc) when people search for terms related to your business. This may be pricier at times, but you get to target people who are actively searching for the products that you’re selling.
While the amount you spend influences how well your ads rank in search engines, Google also has an algorithm that attempts to show relevant ads to the right users. Businesses that perform well in search marketing have a deep understanding of how their customers shop, write compelling ad copy, and ensure the pages that users land on after clicking their ads are well optimized and provide useful content.
Social Media (Facebook, Twitter, Instagram, LinkedIn, Snapchat)
Organic social media is an effective way of using free tools to build a following for your hughesairco.com ac repair in tempe business. However, social advertising can be very beneficial as well. In some cases, social media advertising simply means creating a post that you “boost” to get more attention. But on Facebook specifically, there are ad options that are clearly displayed as ads within the platform instead of being displayed as simple sponsored posts.
Social media advertising platforms use user profiles and the demographic, interest, and behavioral data available to them to target customers. If you have a very niche product or are in any type of recruitment business, social media advertising could be a very successful option for you.
Display (AdWords, Bing Ads, Advertising Networks, Individual Publishers)
A display ad is an advertisement that features eye catching phrases, images, or illustrations. They are a cost efficient way to help the public see your company. Depending on the platform and the options you’ve selected, display ads can be targeted to show up on sites relevant to your business or they can be targeted toward people who have the same characteristics as your target audience.
Your budget and personal preferences will determine where you buy your ads. AdWords and Bing Ads are good options if you have a small budget, will be making frequent changes, or are just experimenting with display ads. If you have a larger budget, there are several advertising networks available that will allow you to buy ads on more premium sites. Lastly, you can always approach individual online publishers and ask them if you could buy display ads on their specific website. Sometimes this allows you to buy ads that are more integrated into the website and negotiate for additional add-ons like social media mentions and promotions to their e-mail list.
All of these advertising options can be extremely effective, however it’s all a matter of choosing the right one for your business. If you need help, be sure to contact Marketing MyWay for digital advertising advice. Visit https://offshorecitizen.net/offshore/asset-protection-trusts/ for more info.
Great news coming at you, all of the MyWay® SmartSites now include the full inbound package! That means your site is now eligible for MyChat live online chat tool, MyForms unlimited custom contact forms, and MyPop-Ups unlimited exit strategy and banner pop-ups. Each of these tools will help you to better connect with customers and convert leads online. The MyWay® team is dedicated to bringing our customers the best tools online so that you can be successful with your website and digital marketing.
To get started using the Inbound Marketing Tools, contact your MyWay® support team member or email us at email@example.com.
Of all the digital marketing channels, e-mail marketing is often considered the grand-daddy of digital. It’s not uncommon to hear phrases like “does anyone even read email anymore?” or “no one wants more spam in their inbox.” The truth of the matter is…e-mail isn’t going anywhere and it can be an extremely effective marketing channel when done well.
3 E-mail Stats to Know:
- On average, businesses make $38 for every $1 they spend on e-mail marketing.
- People are twice as likely to sign up for your e-mail list than engage with you on Facebook.
- 86% of customers would like to receive promotional emails at least monthly from the companies they do business with.
In order to take advantage of the benefits of email marketing though, you need an email list and we have a few thoughts on what small businesses can do to build their lists.
Network and Ask
As a business owner, you’re likely already networking and making new contacts, whether they be new clients, potential customers, or new businesses associates. Instead of just taking a business card and putting it into your rolodex or your personal e-mail contacts, simply ask, “hey, would you mind if I added you to my e-mail list?” This is an easy way to keep your contacts up to date on what you’re doing in hopefully a non-spammy way. Similarly, if you’re holding events, make sure there’s a sign-up list at your booth or table.
If you have an e-mail list sign up on your website, give users a reason to sign up. While there will always people who want to keep up with your business and will sign up without an incentive, sometimes potential customers need a little push. Can you provide users with a discount, free content, a discount of some sort?
Partner with Other Organizations
If there are other organizations or businesses that have customers that fit your target market, then consider co-hosting events or going after subscribers more directly by “guest e-mailing” to each other’s e-mail lists. This would involve you composing an e-mail that provides value to another organization’s e-mail list while also encouraging them to sign up for your e-mail list for more content.
Create an Experience Worthy of WOM
It’s fine if your e-mails primarily consist of company updates and promotions, but those aren’t the type of e-mails you as a consumer would forward on to someone, right? Those aren’t the types of e-mails that make you eagerly tell your friend “you HAVE to sign up for this e-mail list.” An e-mail list that has that sort of buzz usually has two features:
- The e-mails have exclusive content (i.e. there’s content in the e-mails that can’t be found anywhere else)
- The content within the e-mails are either very helpful or very entertaining
My favorite example of e-mail marketing is Craigslist. It was started by a guy who just wanted to help locals in his area. He gathered information about local social events of interest to people like him (folks in the tech sector) and created an e-mail distribution list. Members began using the list to include notices about job openings and real estate. Word of mouth picked up and the list grew so huge that Craigslist.org was born.
Now, that was in 1995. In 2018, it’s so much harder to come up with information to include in an e-mail that isn’t easily found via a Google search. But there’s fun to be had in the challenge, right?
Take a moment now to craft the unique selling proposition of your e-mail list, a.k.a. why do users HAVE to sign up for it. Write it down and throw it in the comments section for us. The Marketing MyWay team is looking for more e-mail lists to sign up to.
When business owners and marketers begin researching how to increase traffic to their website, they eventually land on talk of this mysterious and complex concept called “search engine optimization.” Increasing organic search traffic (the traffic that comes from people searching on sites like Google and Yahoo!) is often desirable because in many ways it’s free.
If you’re resourceful and determined, you can find great success in improving your results. Search engine optimization (SEO) is a marketing channel perfectly suited to the bootstrapping entrepreneur. In this post, we’re going to breaking down tips on how to increase your organic search traffic at little to no cost.
First, how to think about search engine optimization…
There are basically three factors that determine which sites perform well in the search engines.
- Site architecture: This is a foundational item and determines whether the search engines can even see all of the content you’re publishing.
- Content Relevance: Search engines won’t know what your site is about or when it should show up in the search results unless you tell them through content relevant to your business or audience.
- Popularity: Life isn’t a popularity contest but search often is. Search engines judge popularity by how many other websites have linked to yours.
How to improve your site architecture in order to increase organic search traffic…
If you’ve built your website on any of the major content management system targeted toward small businesses (i.e. WordPress, Squarespace, etc) then your site architecture is likely mostly okay.
If you’ve paid someone or an agency to build your website, ask what they’ve done to ensure the site is optimized for search. If someone is in the business of selling websites then this is a completely fair question to ask.
No matter how you’ve built your website, there will likely be improvements that can be made. We recommend using a tool like SEMRush or partnering with an agency that uses one to “crawl” your site at least once a year. A site crawl will identify all of the technical updates you can make to your website to make it more optimized for search. Download your check-list of to-dos and make progress on them every week.
Keep in mind that these technical updates can sometimes be complex and impact the overall look-and-feel of your website. So if it’s above your skill level, it may be best to partner with someone who can not only build your website, but manage updates on an ongoing basis.
When Marketing MyWay decided to offer affordable websites for small businesses, we knew we couldn’t do it without providing long-term support. Websites shouldn’t be stagnant and they can’t succeed in search without regular updates.
How to improve site content in order to increase organic search traffic…
We could write an entire series of posts on this topic and we likely will someday, but for now, we’ll speak high level. The key to success in search engine optimization is developing content that your potential customers might be interested in while optimizing that content for keywords people are actually searching for.
In order to find keywords that people are actually searching for, you can use a free keyword research tool like SEOBook’s Keyword Tool. If you already have SEMRush, that tool is also great for research.
We recommend identifying up to 100 keywords you want our website to show up for when people search. Once you have those keywords, map them to existing pages on your site. This can be written on a sheet of paper, in Excel, or done in SEMRush, but try to identify 1-3 keywords per page. If you have left over keywords, then begin brainstorming what type of content you need to create to show up for those keywords.
Simple blog posts and static pages are the easiest content to create and add to your website, but they’re not always the most engaging right? We have to begin thinking about that popularity angle here. What type of content will make you most popular business within your industry? Videos, infographics, memes? Whatever you choose, make sure it’s still relevant to your audience.
It’s like high school all over again. Do what you can to be popular, but don’t lose sight of who you are.
How to increase your popularity in order to increase organic search traffic….
While creating content that people want to see is the number one way of increasing your online popularity and getting people to link to your website, sometimes you need to be more proactive than that. The internet is a crowded place and people are busy.
Look around you. Are there business associates, partners, or customers that have websites? If so, have you asked them to link to you? This may feel awkward at first and you may hear “no” more often than you’d like, but you’ll never know unless you ask.
Similarly, if you’ve created a really great piece of content and you think the audience of a relevant publication or website might be interested in it, try reaching out to the owners of that website and showing the content you’ve created.
If you do all of the things discussed in this post, you will increase your site traffic over time at little to no cost. If you have money to burn and traffic to gain, well…that’s a blog post for another day.
At Marketing MyWay, we’re in the business of helping small business owners develop custom websites for their businesses. Before we opened our doors, one very important question had to be answered: why do small businesses need a website? Not only is it a question we asked ourselves, it’s a question we know our 888 casino askgamblers clients ask before they sign up to join the Marketing MyWay family.
So, here, we’re gonna break it down for you.
In our experience, there are two types of business owners.
- Business owners who are comfortable with the size of their business and aren’t focusing on growth.
- Business owners who want their business to grow (i.e. more customers, more revenue, higher profitability, etc)
If you don’t want your business to grow…
To those of us who are always seeking more, this may seem unlikely. But, if you have a loyal customer base, are making enough to support yourself and your business, and don’t want to deal with the challenges that can come with growth, then this may be you. So why does your small business need a website? We’ve got three reasons for you and they’re applicable to every business, whether you’re interested in growth or not.
Reason #1: Smartphones have turned the internet into a phonebook.
According to Pew Research, 77% of Americans have a smartphone and according to Google, when a need or question arises, 94% of smartphone users use their smartphone to address those questions and needs. This could be as simple as locating your business address or phone number. It could also be more complex, like researching problems that your product or service could solve. Great option is implementation of Fully-Verified, additional verification security for your customers.
Reason #2: Websites have become a staple of professionalism.
One of the major benefits of having a website is having a domain-based email. Instead of emailing your clients from an email address like firstname.lastname@example.org or email@example.com, it looks much better to have firstname.lastname@example.org, but in order to have that, you have to own businessname.com. You picking up what we’re putting down? . Also make sure if you are owning a canabi site , you dont mess it up with the domain name. Visit thcmob.com for more info.
It’s not only a matter of it looking more professional, it’s a matter of trust. A 2016 survey from GoDaddy found that 33% of customers doubt the trustworthiness and legitimacy of a seller who uses a personal email address.
Reason #3: Today’s customers won’t be tomorrow’s customers.
Whether you lose your clients or customers due to competition or their own changing circumstances, it’s a safe bet that you won’t maintain the exact same customer base for as long as you’re in business. While you may be able to replenish your customer base through word of mouth, no matter what you’ll be engaging with people who are new to you, which means you’re going to have build trust (Reason #2) and expect that they’ll do a little research on your business (Reason #1).
If you want your business to grow….
While the above three reasons are all valid reasons for any small business to build a website, when you’re attempting to grow a business, several more compelling reasons present themselves.
Reason #4: Today’s customers won’t be tomorrow’s customers.
Over 80% of shoppers conduct some sort of research online before making big purchasing decisions according to Pew Research and according to Google, those numbers are even higher with B2B decision makers. 89% of B2B decision makers research their purchase decisions online. If you want these online researchers to find you, then you have to have a website.
Reason #5: Websites streamline the sales process.
A website helps you drive sales by simply existing when people are researching a problem that your business solves. However, it also gives you an opportunity sell yourself, your business, and your products or services all before someone picks up the phone to give you a call. Not only can your website provide potential customers with information, as you begin integrating your website into your sales process more heavily, you can even have customers provide you with information or allow transactions to take place online – streamlining the sales process and reducing your workload.
Reason #6: Your competition is already online.
When you Google your service or product, we can pretty much guarantee that a competitor will pop up. If your sales are lagging and your competitors are doing well, this could definitely be one of the reasons why. If you’re not playing the game, then there’s no way you can win so you can relax and find who services fire extinguishers.
And there you have it…our top six reasons that every small business needs a website. While there are so many more advanced things a website can do for you and your business, this post is for the skeptics. If you’re already sold, help us out and share this post with the non-believers out there.